Global Poultry Farming: Supply Chain Transformation and Sustainability

The global poultry industry is at an important turning point in terms of scale-up, supply chain change and sustainability as demand for high-quality poultry products continues to grow. Poultry product suppliers are responding to market demand by seeking more flexible, healthy and environmentally friendly production methods through upgrading and technological innovation. In terms of farming methods, the traditional cage mode is under increasing pressure. Although the cage mode can improve farming efficiency, it has many problems in terms of animal welfare and food safety. In response to public concerns about animal welfare, more and more poultry farms are turning to the flat-breeding model. Flat-breeding provides a more natural and spacious living environment, which is in line with modern consumers’ demand for healthy food. At the same time, large-scale farming has become an important direction of supply chain change. Through large-scale production, poultry product suppliers are able to better control quality, improve efficiency and reduce production costs. In addition to changes in farming methods, the optimization of the poultry supply chain has also become the focus of industry attention. Supply chain optimization can improve product traceability and quality control to better meet consumer demand for food safety and quality. A number of advanced supply chain management systems have been introduced into the poultry farming industry, including comprehensive upgrades in logistics, preservation and sales. Meanwhile, some poultry product suppliers have shifted their focus from traditional sales channels to online sales, and have established their own brands and sales channels on e-commerce platforms, further enhancing the market competitiveness of their products. In addition, sustainable development has become an important issue in the development of international poultry farming. As global climate change and resource pressures intensify, the poultry farming industry must adopt sustainable development strategies to reduce environmental impacts and improve resource utilization efficiency. Some poultry product suppliers are actively promoting sustainable development practices by introducing green energy, optimizing feed formulations and improving water use. In summary, the global poultry farming industry is in an important period of supply chain change and sustainable development. Through transformation and upgrading, improvement of farming methods and optimization of the supply chain, poultry product suppliers can not only better meet consumer demand for high-quality food, but also contribute to the sustainable development of the industry. With the development of science and technology and the changing needs of consumers, we have reason to believe that the future of the poultry industry will usher in more new opportunities and challenges.


Post time: Sep-21-2023